OpenAI mentioned it is really “leaning into enterprise,” as it announced an array of partnerships to incorporate its AI products across diverse industries at its developer conference on Monday.
“You should expect a huge focus from us on really leaning into enterprise,” CEO Sam Altman told journalists at a press conference following his keynote at San Francisco’s Fort Mason Center.
The company announced partnerships with Spotify, Zillow, and Mattel, and also debuted a set of tools to help developers build new applications. This included a way for other apps to plug into ChatGPT and allow a user to ask questions or perform tasks in the app.
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One engineer demonstrated how someone could use this feature — for instance, how users can use ChatGPT to generate a readymade playlist in Spotify, or ask Zillow to narrow down a list of properties to just show those with three bedrooms and three bathrooms. According to executives, this was the start of the start of a broader vision of transforming ChatGPT into a central portal where users can access a broader range of services.
“What you’re going to see over the next six months is an evolution of ChatGPT from an app that is really, really useful into something that feels a little bit more like an operating system,” ChatGPT head Nick Turley said. OpenAI president Greg Brockman said that OpenAI was “committed to building the best enterprise platform.”
Spotify mentioned on its blog that connecting to ChatGPT while using the platform is opt-in, and users can connect or disconnect anytime. It also clarified that it wouldn’t share music, podcasts, or any other audio or video content on our platform with OpenAI for training purposes. The Spotify app in ChatGPT is now available in 145 countries to all logged-in ChatGPT Free, Plus, and Pro accounts, available on both web and mobile (iOS and Android).
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Altman said that OpenAI had always planned to target the enterprise market but its AI models were not previously ready for the higher demands of business-use cases. “We needed to let the models get better. The models are there now,” he said, adding that the company had selected “a few active early partnerships.”
OpenAI and other tech giants like Microsoft and Amazon have previously courted enterprise AI deals to help justify massive spikes in spending, though the returns across the industry have not matched the investment so far, according to surveys. The company also recently announced plans to build $1 trillion or more of computing capacity. It also launched Sora, an app which allows users to create short-form videos by typing out prompts. This app had rapidly climbed to the top of Apple’s app rankings.
Altman said during the question-answer session that many areas of the AI industry are “kind of bubbly,” but that “real value will get created.”