GTC Media Communications USA Inc, the U.S. arm of GTC Network, and 4G Media USA LLC have formalized a long-term exclusive collaboration to build the biggest Punjabi content creation and distribution ecosystem in the United States.
The partnership blends GTC’s strong programming slate from India with 4G Media’s deep on-ground reach, opening the door to a unified, nationwide platform spanning television, digital streaming, original productions, and large-scale cultural events, according to a media release.
Key elements of the partnership include exclusive brand and content rights for the U.S. market, access to GTC’s India-based programming, new U.S. production studios, expanded live event initiatives, and the creation of a unified India–U.S. Punjabi media bridge.
Under this agreement, 4G Media USA LLC receives full exclusive rights to operate, broadcast, and distribute GTC Network’s programming across the United States. Seventy percent of the content pipeline will come from GTC’s India library, while up to 30% will be original U.S.-produced programming tailored to Punjabi, South Asian, and multicultural audiences across America.
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To support the expansion, new GTC-4G Media production hubs are being set up in California’s Central Valley and New York City, enabling the companies to produce high quality fiction, non-fiction, Short films, news, and digital-first content at scale.
Several original properties have already moved into production, including: “Dil Diyaan Gallan USA Edition,” a conversational talk show capturing the voices of Punjabi-Americans; The “American Doabiyaan Project,” a documentary series exploring identity, migration, and family histories; “Punjabi Spotlight,” a weekly show featuring developments that are likely to influence entrepreneurs, artists, and changemakers as well as Indian citizens across the United States; andAmerica Di Awaz, a news and diaspora affairs program created for U.S. audiences.
Five original short films are set to start production soon, according to the release. Ground events and community experiences are also being planned, including musical nights, award shows, film festivals, talent hunts, film showcases, and annual conclaves held across major US cities.
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Rabindra Narayan, founder of GTC Media Communications USA Inc, said, “The Punjabi community in America is one of the most dynamic diasporas in the world. This partnership creates a unified platform that brings India’s storytelling tradition and America’s energy together under one umbrella.”
Jay Gill, Director of 4G Media USA LLC, said, “Punjabi audiences in the U.S. deserve programming that reflects their lives here. With GTC’s strong backing and our on-ground strength, we’re ready to deliver content that feels authentic, ambitious, and rooted in community.”
Kumar Sanjeev has been appointed as Chief Co-ordinator to streamline processes. He has two decade long experience in journalism, content creation and revenue generation through his past associations with Zee and PTC Network.