Northern Virginia investor backs Vital Biologics and acquires You+Yours, eyes global expansion and predicts health and wellness will be “bigger than AI”
Indian American investor Sandesh Sharda has expanded his footprint in the health and wellness industry with investments in two supplement companies in recent weeks.
The Northern Virginia entrepreneur last week invested in Vital Biologics, an adult dietary supplement company, adding another brand to his growing consumer health portfolio.
The deal follows his July 31 purchase of You+Yours, a direct-to-consumer children’s supplement company based in Durham, North Carolina.
Sharda told The American Bazaar that he plans to expand both brands into international markets, with a focus on Asia, Europe and South America.
Vital Biologics is known in the U.S. supplement market for its flagship product, Heart Calm, a dietary supplement marketed to support cardiovascular wellness. The company focuses on nutritional formulas positioned around heart health and overall well-being.
“Currently, the brand is producing certain supplements such as heart supplements, sleep supplements, multivitamins, CoQ10 — certain supplements that are very critical for us to take as we age,” said Sharda, who has been steadily building a portfolio of companies since his 2023 exit from Miracle Systems, the government contracting technology company he founded and ran for nearly two decades.
“This is a category that is growing very fast. I invested because I want to take this brand global. The demand for U.S.-made products is huge. This is produced in an FDA-certified facility, and we want to take this brand to Asia, Europe and South American countries, apart from selling it in North America. We are very confident that we can scale this brand at a global level.”
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Earlier, with the acquisition of You+Yours, Sharda entered the U.S. children’s health and wellness market.
You+Yours markets Tasteless Iron for Kids as one of its flagship products. The easy-mix dietary supplement is promoted as hypoallergenic and free of added sugar and flavor, with the company positioning it as an option for children who are selective about what they eat.
“The brand has iron deficiency formulas. It has multivitamins for children,” he told The American Bazaar. “It addresses a major supplement vacuum that is there in our body, especially a child’s body, when they are growing up. So I invested in that brand.”
Sharda said he is bullish on the health and wellness sector and expects demand for nutritional supplements to continue growing.
“The purpose of investing in that brand is that the health and wellness space is going to be bigger than AI,” he said. “With our food habits dictating that we eat outside, we are not getting enough nutrients and supplements in our body. Keeping that in mind, I invested in the brand, which is made in the United States and produced in North Carolina.”
As with Vital Biologics, Sharda sees international expansion as a key part of his strategy for You+Yours.
“That is the vision I have, as supplement brands are exploding in Asia, South American countries, North America and European countries,” he said. “So, my intent is to take a U.S. brand and make it a global brand.”
The acquisition comes amid growing consumer interest in children’s health and wellness products, particularly those focused on nutrition and preventive health and that can be easily incorporated into children’s daily routines.
You+Yours is Sharda’s third major acquisition in North Carolina. Since 2023, he has also acquired two golf courses in the state, both in the greater Myrtle Beach region, as well as a third across the border in South Carolina.
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Sharda is also an investor and judge on the Indian startup show Ideabaaz, which premiered on Zee TV last year.
Sharda has invested across a wide range of sectors, including real estate, AI, healthcare, media, golf and hospitality, in India and the United States.
“Financials are the most important aspect of any business,” he said in an American Bazaar podcast last year. “If you want to build a sustainable business, you have to make money.”
He said his investment strategy is built around patience rather than quick returns.
“I invest for the long term,” he said in the podcast. For Sharda, short-term returns are not worth the effort; lasting value comes from sustained improvement, operational discipline and giving businesses time to grow.
“You’ve got to be there six to eight years,” he said. “That’s where the real returns come.”
Just as important, he said, are the people behind the business. Capital alone cannot turn an investment into a successful company without a committed team.
“No matter how much money you put in, if the people are not committed, the business will not succeed,” Sharda said.
Born in the western Indian state of Maharashtra, Sharda grew up in Bhopal, in neighboring Madhya Pradesh. He came to the United States after earning an MBA in London.